Sam Cullen’s sound is far from what you might expect of a 24 year-old born and raised on the edge of the world in Invercargill - the bottom of Aotearoa, New Zealand. With genuine lyrics drawn from home and a rock and roll meets pop driving energy, the now Auckland-based artist is a force to be reckoned with. Since 2022’s ‘Run’ - EP, Sam has honed his stadium rock influences and completed his next era of releases in April 2024 with his ‘Love Again’ - EP. Sam wears his heart on his sleeve with this body of work with songs about growing up and homesickness while figuring himself out a little more. Over the past 4 years, he has steadily climbed the ladder of success; releasing three EP’s, playing on some of New Zealand’s biggest stages (including the main stage at R&V), selling out a number of headline shows and playing support slots around the country. Following a massive 10-date solo tour of NZ in 2023, this next era introduces a 5-piece live band that brings an incomparable onstage energy. “Rapid up-and-comer Sam Cullen is a fire with a heap of fuel behind him, showing us why his alt pop tunes may just be the next big thing to come out of New Zealand.” - Happy Mag (AUS)